F J Benjamin Holdings says it plans to open Goyard, one of France’s most prestigious and sought-after luxury brands, in Singapore.
The opening of the standalone flagship store at Takashimaya Shopping Centre, Ngee Ann City, slated for Q4 2013, comes on the heels of the successful launch of the brand’s Hong Kong store at The Peninsula in February 2011. F J Benjamin is the exclusive retailer for Goyard in Singapore and Hong Kong.
La Maison Goyard, founded in 1853 in Paris, is one of the oldest trunk makers and is renowned for its signature hand-painted chevron motif, which has been its definitive emblem since 1892. The Malletier is renowned for its trunks, exotic skins and wide variety of special order items as well as for its monogramming, painted by-hand and upon request by its clients.
Nash Benjamin, CEO of F J Benjamin Holdings, says: “Goyard is a special brand and one that evokes the romance of luxury, no ordinary task in today’s saturated luxury marketplace. As the retail environment in Singapore continues to evolve, Goyard will continue to be a leader in the highest tier and bespoke luxury segment.”
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