Monday, March 5, 2012

SingTel unveils new structure and strategy, buys Amobee

Singapore Telecommunications is setting up a new structure to raise its presence in content and mobile applications as companies like Apple Inc  grab more revenues from mobile phone users globally.

Southeast Asia's largest telecoms company also said on Monday it will buy Amobee Inc, a U.S.-based mobile advertising solutions firm, for US$321 million ($403 million). Analysts said that would help SingTel leverage its huge customer base in the region.

SingTel said its new structure will take effect on April 1 and comprise three groups – consumer, digital services and information and communications technology (ICT). The company's operations are now based on geographical divisions.



 

No comments:

Post a Comment